SEO Latest Guidelines In Ranking In Google This 2016

Change is the only constant thing in the SEO realm. Yes, the internet has provided an ideal platform where businesses and companies can market their goods. Yes, it has lived up to its promise. It is, however, due to the ever-changing nature of this platform along with the search engines that dominate it that businesses must be wary of all changes. How do you keep up with these changes?

The key is to stay informed on reliable sources with regards to the latest developments and standards approved by most search engines online. Why is this important? If you get on the bad side of these most used websites, then it would be hard for you to reach out to the large community of online users. Keeping on track with the current guidelines will be beneficial for companies. Just like the cliché saying, if you cannot beat them, join them.

Link building has been known by most SEO practitioners as an effective way of getting higher ranking on search engines and this stays true up until now; however, you have to follow advanced link building tactics to your advantage. These techniques include making use of infographics, using Google Alerts and more.

Aside from this, overuse of anchor text is also frowned upon by Google as it appears like spamming and doing this can get your website penalized. This practice started in 2012 sue to the appearance of Google Penguin. There is no need to risk it by overusing anchor texts, instead you can have better ranking by using links from web pages that are highly relevant. In this context, it is always quality over quantity.

One of the many assets of the internet is that no matter what device you use; you can still utilize all of its features. May it be smartphones; a user should still be able to access your website as it can be accessed using laptops or tablets. Some websites fail to live up to this requirement, resulting to poor user-access in mobile devices. If you have not optimized your page to cater to mobile users, it is time that you do it. In fact, a significant amount of search inquiries made using mobile phone leads to sales. So, make your web page design mobile-user friendly.

The next one may have befallen us as victims one way or another: interstitial ads. These ads are the ones you can see suddenly blocking what you are reading until you click the close button. Sure, this is definitely a way to steal attention, but it is not the type of attention you want to be getting. Visitors are often annoyed with these pop-up ads that prompts them to install the mobile apps. Google will start punishing sites that do this practice in 2016.

Last but definitely not the least is the creation of content. You may have often heard of the content being king of SEO; however, this is only true if you make quality ones on a regular basis. Google looks into how a website daily updates and considers this as a factor in giving rankings on their search engines. Aside from this, irrelevant content on your website can be detected by the Google Panda. These “irrelevant” content refers to copied content from other sources, doorway pages and others. The solution is to produce original content that matters and on a daily basis.